FRIA - ABOUT US

BACKGROUND  | VISION | MISSION | FOCUS | STRATEGIC PLAN: 2004 - 2006

Background to FRIA

• FRIA formed as a result of two industry forums in February and August 2004
• Focus is to provide a unified focal point for development of the farmed rabbit industry
• Inaugural Board elected by industry in August 2004
• Board members provide representation across the various facets of the industry and across Australia

FRIA Vision

To increase the supply of farmed rabbit meat to meet customer needs.

FRIA Mission

Develop the growth and demand for wholesome rabbit meat and products with a sound economic future.

FRIA’s focus

The FRIA formation meetings agreed that FRIA’s objectives should include (in no order of priority):

• Development of industry strategy
• Government lobbying
• Information provision
• Standards development
• Industry marketing
• Research and development
• Collation of industry statistics

The strategic plan has been developed to address these.

Strategic Plan 2004 - 2006
(The complete Strategic Plan is only available to members)

• This plan has been developed by the Board to highlight and communicate FRIA’s priorities for action over the next two years.
• It is anticipated that the Plan will continue to develop as new issues and priorities are identified.
• The Board will communicate to members the detail of the plan and progress against specific action items via the Website and newsletter.